Various Factors Related To & Design Focusesâ€Myassignmenthelp.Com

Question: Discuss About The Various Factors Related To Design Focuses? Answer: Introduction In the current digital age there has been a significant increase in the usage of websites and mobile applications for a number of activities. The customers in the hospitality sector are also following these methods to plan their travel and hotel accommodations due to the ease of completing the activities along with the attractive discounts on the prices. This trend of using websites and mobile applications for booking the hotel rooms has caused a lot of the hotels to lose profits because of the discounts given by the vendors on the booking prices. There are a lot of such websites and mobile applications like Booking.com and Hotels.com which are very popular for their attractive prices. This also affects the brand image of the hotels as the customers become loyal to the website or mobile application vendor, but not the actual hotel. The report provides an overview of the possible factors that can affect the initiative StayTogether created by 10 hotel chains in order to tackle this pro blem created by the heavy usage of websites and mobile applications. The report provides a lot of important facts, which can be kept in focus while planning and developing the new website and mobile application as part of the StayTogether initiative (Kumar, 2017). Assumptions This section of the report mentions some of the assumptions taken for the creation of the report in regards to the initiative StayTogether along with the corresponding mobile application and website. The employees with required skills are present in the organization or are present in the corresponding market to be hired by the organization. The information system to be implemented in the organization along with the web and mobile application will require employees with specific technical skillsets, which are available in the market (Zaitseva, 2016). The development and implementation of this information system including the web and mobile applications are feasible with the existing technologies available to the organization (Lefranc, 2014). Information Systems (IS) and Information Technology (IT) Both the concepts of information system and information technology are closely related to the practical implementation of the computing systems. As both the terms are a bit confusing to comprehend, this section of the report focuses on the differentiation between the two in order to ensure that the rest of the report is clear to the readers. Information technology is defined by all the technological components such as the network, servers, operating systems and other software implemented in the overall system. This overall system is called as the information system which encloses the information technology, which in turn ensures that the information flows through all the modules of the business and operational model of the organization. The information system ensures that the organization carries its business activities efficiently by continuous and effective information sharing inside and outside the organization. Unlike information technology, information system isnt related to onl y the technological aspect. Information system contains many aspects including the technological aspect such as management and operational aspects. So, information system can be called as the superset of information technology. Potential issues This section of the report focuses on some of the potential issues that might come up in the development of the website and mobile application as part of the StayTogether initiative. These issues are related to both information technology and information system modules of the initiative. These issues should be kept in focus while planning for the design and development of the website and mobile application for StayTogether initiative (Soliman, 2016). Hiring and retaining highly skilled employees is an information system issue, which ensures that the employees having relevant skills are available for the corresponding business activities related to the information system. For example, the development, testing and maintenance of the website and mobile application will be a few of a large number of activities to be carried out by the employees having relevant technical skills (Law, 2014). Information security is an issues related to information system which focuses on the on the security of the information flowing through the information system. The information flowing through the system implemented in the organization contains sensitive business data, which could be used to damage the business processes of the organization. So, the concept of information security is one of the most important issues for the initiative StayTogether, which in turn ensures that the integrity and safety of the information system is maintained through all the business processes of the organization (Nwakanma, 2014). Optimization of the usage of the various technologies in the workplace of StayTogether is an information technology issue, which is related to the quality of the business processes using various technologies. The business process of ensuring the optimal usage of the technologies available to the organization will allow the management of the organization to partner with various educational institutions for the training and development activities of the employees to maintain and enhance their skills in the corresponding technologies (Torabi, 2016). Developing an information technology funding model is another issue which is quite critical to the usage of the information technologies in the workplace of the organization along with the innovation and development of the same in the business processes. This funding model allows the management to decide how to invest in the utilization and innovation of the technologies available and used in the organization (Mupfiga, 2015). Business intelligence and data analytics are the most in-demand technologies in the market which can be used to enhance the experience of the customers along with the performance of the business processes. The implementation of these technologies is an issue related to the information technology aspect of the business model of the organization (McNally, 2014). Enterprise application integration is another IT issues which is related to the seamless and efficient integration of various IT modules implemented in the business model of the organization. The integration of all of these modules allows the organization to have effective IT implementation along with enhanced performance of the business processes (Law, 2013). Effect on customers This section of the report focuses on the effects of the issues mentioned in the previous section on the customers. The information technology and information system issues identified in the previous section have significant effects on the customers of the organization, which in turn affects their buying behavior, brand loyalty and repeat purchase (Hulse, 2016). Information security In the current digital age, the concept of information security is in demand across various industries. The information security implementation in the web and mobile applications of StayTogether will in turn define the level of security of the customer information. This in turn puts the applications at risks of getting hacked, which could lead to phishing attacks on the customers. The customers in the corresponding market show a sense of reliability and confidence on the organizations who manage their information securely and safely. So the effective implementation of information security strategies and policies allows the customers to be attracted to use the web and mobile applications of StayTogether frequently. This in turn leads to increase in repeat purchase and strengthens the brand image in the corresponding market (Green, 2014). Business intelligence and data analytics The implementation of efficient strategies of business intelligence and data analytics in the information system of the web an mobile applications of StayTogether allows the management of the organization to identify, analyze and anticipate the needs of the customers in an efficient manner. This in turn allows the organization to server its customers in a much better way, which in turn makes the customers to have pleasant experiences in the web and mobile applications. So, the business intelligence and data analytics implementation in the information system allows the customers to use the applications frequently, which leads to increased repeat purchase and strengthened brand image (Chan, 2013). Attracting new customers This section of the report focuses on the marketing and promotional activities required by StayTogether to attract new customers from the competitors. Some of the marketing strategies that can be implemented in the information system of StayTogether are mentioned below. Email marketing As part of this module in the information system of StayTogether the potential customers will be sent mails everyday regarding the features of the web and mobile applications. These mails will include advertisements about the security and analytics capabilities of the applications along with the features to book the hotels easily. This in turn allows the customers to be attracted to use the applications of StayTogether. The email marketing strategy will be efficiently designed and developed to send the emails to the most potential customers (Gan, 2016). Search Engine Optimization (SEO) The concept of search engine optimization allows the organization to increase its presence and visibility in the results of search engines queries. The information system implemented in StayTogether will implement the search engines optimization strategies to increase the visibility and presence of the web and mobile applications whenever customers query for hotels or vacations. This in turn allows the customers to be attracted towards the web and mobile applications of StayTogether, which in turn ensures more sales of the products and services (Soliman, 2016). Social media advertising The marketing strategy of StayTogether will allow the organization to advertise its products and services along with the features of the web and mobile applications in various social media. The advertisements in social media like Facebook, Twitter and LinkedIn will allow the organization to gain popularity among the frequent travelers. The marketing activities will also include the process of advertising the great value for money of the products and services provided by the organization, which in turn will attract a lot of customers (Gaol, 2014). New business opportunities This section of the report focuses on the new business opportunities through the development and usage of the new web and mobile applications of StayTogether. The information system to be implemented in StayTogether along with its analytics and business intelligence capabilities will be able to provide directional services to the customers. So the hotels under the StayTogether initiative will have the technological capabilities of providing the customers with a travel plan for an effective tour of the corresponding area. This in turn allows the frequent travelers to have a proper plan to explore an unexplored area. This technological service will attract a lot of travel enthusiasts and frequent travelers (Eugenia, 2013). Conclusion The effective development of the web and mobile application will certainly help the businesses of all the hotels involved in the StayTogether initiative. The management of StayTogether should ensure the design and development of an effective information system using efficient information technologies. The management should also focus on mitigating the issues involved in information technology and information system. The mitigation of these issues allows the organization to attract more customers. The marketing strategies of the organization will also ensure the increase in profits and sales through email marketing, search engine optimization and social media marketing. The development of the web and mobile applications of StayTogether will allow the hotels to have new business opportunities, one of which is the technological service of providing effective tour of the area. So, the management of StayTogether can go ahead with the design and development of the web and mobile applicatio ns by focusing on these factors and the recommendations provided in the next section (Ahmadi, 2015). Recommendations This section of the report provides a number of recommendations to the management of StayTogether for the design and development of the web and mobile applications for the hotels. The management should ensure efficient selection and recruitment processes to be implemented in the business model to ensure the presence of the employees with the required skillsets. The management of StayTogether should also ensure efficient training and development activities are carried out for the employees frequently. 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