Strategic Communication in Public Relations Essay

Strategic Communication in Public Relations - Essay ExampleIn my opinion, due to the undesirability of spam information, it is becoming increasingly more(prenominal) attention-capturing and persuasive, especially highly-contextual political heart and souls. The author of this essay has recently received an interesting letter, which will put frames of the present paper and be explained in terms of conversation strategies.First of all, the letter has quite an attractive title - NARAL Pro-Choice America CHOICE AND CHANGE. The catchphrase or attention grabber is most helpful in this sense, as the primary task of those who compiled this message is to create the situation, in which the receiver would read at least a title, i.e. the thread should be consistent and edifying itself. One more helpful feature of this political agitation message is the presence of an outline at the beginning so that the receiver has an opportunity to open firevas a glance at the brief content. In my opinio n, such lengthy messages should be started with a mini contents section.Another proficiency, applied in the present message is an emphasis on the readers needs. If the latter decides to open the letter, then he or she necessitates information, has continuous information about hunger. In addition, the message is designed for native American citizens, the majority of whom are to some extent dissatisfied with the performance of the U.S. Congress, and are thus ready to perceive related criticism. I am as stir as you are to think about a Congress thats not in the hands of anti- plectrum leaders like Dennis Hastert and Rick Santorum. But I complete from my days running for office in Montana, we must not let up now. Its not over until all the votes are counted (the entire letter is presented in appendix section). Furthermore, the political agitation includes explaining to the reader his/her main needs and fears and offering a satisfaction alternative. The writer speaks from the first per son and seems to address the message directly to the reader. In order to confirm the readers doubts in the overall legal and political balance, the message refers also to the research, conducted by Pro-Choice Group, which suggests that the opponents of choice are in majority, so the major new problem is the lack of legal enforcement and inadequate financial basis for the realization of national will. The argument in the letter is built skillfully, as the author draws an ideational conditional picture (in the best PR-traditions) What will happen ifAnti-Choice-Groups come to power (or visualization) anti-choice candidates are depicted as those who slow down democratization of American society. In this sense, I can outline two main strategic communication techniques first of all, the establishment of villains (or, more precisely, the opposites) image, who should possess those treats which would appeal to the readers self-consciousness, financial interest or ethical concerns (womens choice is a brilliant example in this case). Secondly, the world under the villains rule will necessarily turn into a complete mess and, as the enemy is not competent enough and has the biased approach to the problems, which must be solved according to liberal democratic principles. The trick within the latter technique is an exaggeration, i.e. the problem is overblown and turned into a real disaster. In fact, as changingminds.org content writer holds (2006), people need strong emotion-inducing arguments, such as the first step of war, ecological catastrophe or economic depression only in this case the reader would perceive and interpret the spam e-mail message seriously.